# Introduction

While Web2 has mastered delivering tailor-made experiences through sophisticated recommendation algorithms, such personalisation is fundamentally absent in web3 despite the wealth of on-chain data available. 

The biggest hurdle in onboarding the next billion users onchain is the complexity of the current ecosystem and the lack of intuitive user experiences. Web3 applications are often generic, one-size-fits-all, and fail to leverage the extensive data available on-chain to create personalized, meaningful interactions. As a result, users struggle to navigate the onchain landscape, limiting the potential for widespread adoption.

Lucidity envisions an onchain ecosystem where every interaction is as personalized and intuitive as it is in web2—if not more so. We believe that the next generation of on-chain applications will be defined by their ability to deliver experiences that are highly personalized and optimized to the preferences of end-users and builders. 

Imagine an ecosystem where every DeFi strategy is tailored to a user’s risk appetite, every airdrop is relevant to the user’s interests, every community is aligned with the user’s values, every content is targetted towards the most relevant consumers, and every incentive attracts the most loyal userbase.

To make this vision a reality, Lucidity is building the foundational layer that will power sophisticated personalization and recommendation engines across Web3. 

## Quick links

{% content-ref url="protocol/overview" %}
[overview](https://docs.lucidity.finance/protocol/overview)
{% endcontent-ref %}

{% content-ref url="use-cases/portfolio-management-live/key-features" %}
[key-features](https://docs.lucidity.finance/use-cases/portfolio-management-live/key-features)
{% endcontent-ref %}


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